Zayed National Museum

The Zayed National Museum will tell the story of the late Sheikh Zayed bin Sultan Al Nahyan (1918–2004), Founding Father of the United Arab Emirates, and will celebrate his achievements. The galleries are inspired by Sheikh Zayed bin Sultan Al Nahyan’s values and beliefs in education, conservation, the environment, sustainability, heritage and culture, as well as his humanitarianism and strong faith. Designed by Pritzker Prize-winning architect Lord Norman Foster, of Foster + Partners. Zayed National Museum will be a public and civic building, and a centre of learning and discussion.

Our communication agency was thrilled to work on the story of the National Museum of the late Sheikh Zayed, Founder of the UAE. The Department of Culture and Tourism Abu Dhabi reached out to us to help create a compelling story for the upcoming museum, which will be located next to the prestigious Louvre Abu Dhabi and Guggenheim Abu Dhabi.

To develop a successful strategy, we knew we had to understand the essence of the late Sheikh Zayed and his vision for the UAE.

We delved into the history of the region and drew parallels between the creation of the UAE and the UN vision behind the creation of any museums. We connected the dots, created a story that was both relevant and inspiring, one that would resonate with locals and visitors alike.

Through a series of workshops, brainstorming sessions, and research, we crafted a story that captured the essence of Sheikh Zayed's legacy. Our team developed an identity that reflected the values of unity, heritage, and progress, which are at the heart of the UAE's national identity.

The new national museum is set to become a beacon of cultural significance in the region, and we are honored to have played a role in its development. Our team is proud to have contributed to the preservation of Sheikh Zayed's legacy and to have created a strategy that will inspire generations to come.